JOICO Blonde Life||Hair Line Review||

Blondes. Blondes. Blondes. Although we know blondes have more fun, with great power comes great responsibility! Whether you’re a natural blonde, or you’re just a blonde for the time being, oftentimes you may find yourself struggling with the world of brassiness.

B-R-A-S-S. Just don’t. Having brassy tones in your beautiful blonde hair ruins everything. It’s kind of like the feeling when you buy a new pair of suede shoes and spend the whole day trying to avoid stepping in anything that will make them dirty… and after a long day of hard work and looking great, an obnoxious little kid runs up and steps on your shoe and leaves a giant muddy footprint behind. REALLY?!

Ladies, you know what I’m talking about. I’m here to tell you that life doesn’t have to be this way! When you use purple shampoo, it will automatically take out those unwanted yellow/orange brassy tones that sneak up in your hair when you least expect it!


How Does Purple Shampoo Work?

Simple. If you take a look at any color wheel, you’ll quickly notice that purple is the chromatic opposite of yellow. So because the purple shampoo is actually a very dark shade of purple, it visually overpowers yellow tones in your hair, leaving you with the color you’ve always wanted.

Before applying the purple shampoo to your hair, make sure you’ve washed your hair with regular shampoo and conditioner and gotten it all out. Once you’ve done that, carefully lather the purple into your hair, making sure you get all the roots and different places that the brass could be hiding! Do this 2 times, each time letting it sit for 3-5 minutes, and rinse.

Depending on what brand of purple shampoo you’re using, after a few times of usage you should begin to see a difference. Word to the wise – THIS STUFF IS STRONG. It’s recommended not to use any kind of purple shampoo more than once a week (unless you’re trying to actually turn your hair purple).

My Experience With Joico Blonde Violet Shampoo

Like I said in the beginning, I have experimented with 3 or 4 different types of purple shampoo and each one has their ups and downs. However, I’ve found the best one yet to be Joico Color Endure Violet Shampoo.

Joico Color Endure Violet Sulfate Free Shampoo is a color preserving cleanser, especially developed for blonde hair. This color depositing cleanser works effectively to help maintain and brighten cool blonde and grey hair tones. Joico’s exclusive Multi-Spectrum Defense Complex combines Green Tea with Antioxidants and UV Protectors to neutralize oxidation, which can lead to the hair becoming brassy or yellow.

I always like to do before and after pictures when I’m trying out different products on my hair to see if I notice a difference. I’m exited to tell you that from my purple shampoo before and after, even after only 1 or 2 times of using Joico violet shampoo, THERE IS MOST CERTAINLY A VISIBLE DIFFERENCE!

Before I used the shampoo my hair was brassy, yellow, and even had some peachy strips. I did some research and saw that Joico shampoo was supposed to be magical. Let me tell you, now I’m a believer. All Joico products are fantastic so I’m not sure why it took me so long to find this one, but I’m thankful I did.

With other brands of purple shampoos, I found that the products stripped my hair of moisture, leaving it dry and straw-like. However, this was not the case when it came to using the Joico purple shampoo.


Joico color endure violet shampoo is efficient and effective, and at the same time, it also leaves my hair looking healthy and better than ever. I have never seen my hair get dry from this shampoo, and although the shampoo does have a thick consistency, it is relatively easy to rinse out, leaving my hair smelling pretty damn good – which is something you can’t find with the other purple shampoos.

If you bleach your hair, or just highlight it, this is something to get your hands on – and quickly. If you’re someone like me who tries to avoid harmful chemicals in shampoo, you’ll be pleased to note that this product is sulfate free (sold me right there). Plus, it has a yummy fragrance and is very potent in the most magnificent way. I’ve never even seen chemical toner work as well as this potion of the gods… ya… it’s THAT good.



Ultimately, if you’ve got blonde, grey or a generally lighter tone of hair – I would highly recommend investing in a good brand of purple shampoo and the Joico Color Endure Violet Shampoo is that brand.


Brassy tones can make your hair look dated and dull – not to mention having a direct effect on the quality and health of your hair in general. I would also recommend getting a suitable purple conditioner to help balance out any of the drying effects that a purple shampoo may have on your hair.

However, the Joico range makes considerable efforts to ensure that the shampoo nourishes and hydrates your hair in the first place, which means you have less to worry about in terms of keeping your hair in check and have more freedom to experiment with a balance or formula that works for your hair in particular.

Hope you lovelies enjoyed! Thank you for all the support as always and I hope to get back at posting more often!



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s